Why Wonderbread
Wonderbread combines a high-contrast white center with bright yellow, red, and blue targets. This standard Wonderbread finish does not glow. It is a strong choice when changing light or water clarity calls for more color contrast than a traditional metallic finish without moving to a glow presentation. For walleye, perch, and northern pike, Wonderbread provides a visible, recognizable profile across a wide range of conditions.
The Swedish Pimple is a proven vertical jigging spoon made in America from solid brass. Its slender profile flashes and changes direction as it is lifted and allowed to fall, while the red flipper adds color and movement near the hook. Effective through the ice or in open water, it is a compact spoon built to fish efficiently at depth.
Choose Your Weight by Conditions
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1/4 oz — Perch, panfish, shallow water, and finesse presentations
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1/3 oz — Perch and light walleye presentations when you want additional control
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1/2 oz — A versatile all-around size for walleye and lighter northern pike presentations
Choose the weight based on depth, target species, current, and desired fall rate.
Gear You Trust When It Matters.
